For TEDx San Diego, our design project focused on the theme "Ideas to Action," inspired by forward momentum and the power of transforming ideas into tangible change. We created a dynamic visual identity that conveyed energy and progress, using motion-inspired elements like flowing lines and dynamic shapes. The design was applied to a variety of materials, including logos, typography, and event collateral, all crafted to be bold, recognizable, and adaptable across both digital and physical spaces.

To bring the theme to life in the conference environment, we developed guidelines for environmental graphics and installations, creating a cohesive space that felt alive with possibility. Overall, the design aimed to inspire attendees not just to absorb ideas, but to take meaningful action, embodying TEDx’s core mission of sparking change.