The Alliance for SoCal Innovation is a non-profit organization dedicated to fostering regional innovation by connecting leaders and diverse talent with a robust network of resources designed to help businesses grow and scale.

We partnered with the Alliance for SoCal Innovation to design a comprehensive set of assets for their new "This is SoCal" campaign. Our work included crafting a distinctive identity, developing a cohesive photography style, and selecting typography that reflects the vibrant, dynamic spirit of Southern California. We also created a design toolkit to ensure consistency across all materials, alongside brochures and other marketing collateral. These assets were designed to showcase the region’s innovation ecosystem and inspire both local and national audiences to engage with SoCal’s thriving business community.