Calentón Hot Sauce

Client: Calentón 

My Roll: Identity Design & Illustration

Company: Designer Briefs

The design of Calentón Hot Sauce draws inspiration from some of nature’s most feared and fascinating creatures—the scorpion, Gila monster, and rattlesnake. These animals are known for their bold, aggressive presence in the wild, and their venomous nature mirrors the intense heat and fiery flavor of the sauce.

The scorpion represents the sharp, stinging heat that hits you right away, while the Gila monster’s bold, striking colors are reflected in the vivid hues of the label, embodying the sauce’s raw power and wild spirit. The rattlesnake’s menacing rattle serves as a warning, much like the sauce itself—a daring challenge to anyone brave enough to take on its fiery bite.

Together, these creatures symbolize the perfect blend of danger and allure, power and precision, creating a hot sauce that’s not only about heat but also about boldness and adventure. Calentón Hot Sauce is for those who are ready to embrace the wild side of flavor.

Unleash the furry of Mexico's wild side with Calentón Hot Sauce. Inspired by nature's most venomous creatures, this heat strikes with a power you won't forget. 

Feeling inspired, or have a venture of your own?

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