As a designer, creating the brand identity for Greenette was a rewarding journey into the heart of nature. Greenette is more than a garden center; it’s a vibrant space that seeks to inspire a deeper connection with the earth through the joy and fulfillment of gardening. My goal was to craft a visual identity that feels as lively and welcoming as the gardens it represents, while staying true to its core values of sustainability, growth, and community.

The design draws deeply from the organic beauty of the natural world. Flowing shapes inspired by flower petals, vegetable leaves, and the soft contours of nature form the foundation of the brand’s visual language, evoking growth, vitality, and harmony with the environment. The color palette reflects this organic inspiration, featuring fresh greens, warm terracotta, soft yellows, and floral purples, balanced with earthy tones to convey authenticity and a sense of flourishing life. By combining these elements with approachable typography and cheerful accents, the branding embodies Greenette’s mission: to make gardening accessible, joyful, and a powerful way to reconnect with the world around us.