Benzáo was an exhilarating passion project that allowed me to channel Brazil's vibrant culture and breathtaking natural beauty into a bold and immersive brand identity. Benzáo celebrates the richness of Brazil's landscapes, wildlife, and the joyous energy that defines its spirit, and I sought to capture that essence through every visual element of the brand.

The design process was a deep dive into Brazil's tropical palette—lush greens, oceanic blues, fiery oranges, and sunlit yellows—drawing inspiration from the vitality of the rainforest and iconic symbols like the native toucan and flourishing flora. The logo and typography reflect a balance of boldness and approachability, blending fluid organic shapes with a contemporary edge to mirror the effortless charm of Brazilian culture. Through this project, my goal was to create a visual identity that doesn’t just represent Benzáo but also invites people into an energetic, flavorful world where color, nature, and culture harmoniously come to life. It’s a brand designed to inspire connection, curiosity, and a true appreciation of Brazil's unique heritage.